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 Why Buy Victorian Seafood?

The bountiful waters off Victorian shores have fed people living around the coast for tens of thousands of years. A fishing industry sprung up on our shores shortly after settlement, catching fish using traditional methods to feed the fledgling colony. Almost 200 years later that industry continues to feed local people, bringing in fish and seafood from just offshore to miles out to sea under the watchful eyes of State and Federal government authorities and working to strict quotas and guidelines. There are also inland fishers working the lakes and rivers catching eel while a growing aquaculture sector sees shellfish grown in sheltered waters off the coast and freshwater fish and crustaceans raised in ponds and dams inland.

Fresh…

Victorian seafood can be in the water one hour and for sale off the boat the next. It can be caught at sea overnight and on its way to the market at daybreak. Mussels can be harvested, cleaned and be in your shopping bag in a matter of minutes. An unbroken cold chain from the moment seafood leaves the water until the moment you buy it means that Victorian seafood is of the highest quality.

Controlled

Despite our rich clean waters, 70% of the seafood we eat is imported. Much of it comes from fish farmed in Southeast Asia. By buying Victorian seafood you are guaranteed the highest level of Government oversight, human rights and labour conditions, protection of the environment and health and hygiene regulations. Almost all Victorian seafood is wild caught and our aquaculture is of the highest standard.

 

Food Miles

Because we have fisheries dotted along our coastline, some an easy drive from Melbourne, seafood doesn’t need to travel far to be out of the water and in the fishmonger, market, supermarket, or restaurant. Compared to imported seafood Victorian seafood has a great track record when it comes to transport-related greenhouse gas inputs.

 

Jobs

When you buy Victorian seafood, you are buying Victorian jobs, some of them in remote parts of the state. The Victorian seafood industry provides over 3100 full time jobs and generates $186 million in household income and injects $323 million into regional Victoria. From the Melbourne Seafood Centre, truck drivers, fishmongers, and the fishing families themselves, every dollar you spend on Victorian seafood goes to another Victorian.

 

Delicious

Victoria’s cool clean waters and rich underwater environment means that our fish, shellfish, crustaceans and freshwater fish have delicious clean tasting flesh making them perfect for the modern chef and cook. We also have species that are found nowhere else in the world meaning that fish you put on the table is a truly unique Australian experience.